Improve Business Profits with these Marketing Management Tips and Strategies

Improve Business Profits with these Marketing Management Tips and Strategies

October 9, 2019

The success of any business often depends on its marketing strategies. Moreover, in the core of any marketing strategy, is a marketing management team that orchestrates all marketing activities. A marketing manager is involved in the planning and implementation of programs that include branding, product development, promotion, customer relationship that are geared towards achieving the organization’s objectives. Why is Marketing...

Learn how to transform your work environment into an inspiring one

Learn how to transform your work environment into an inspiring one

September 16, 2019

On average, one-third of a person’s life is spent at work. Making it important for organizations and businesses to create workspaces that are not only inspiring but equally comfortable for the people who work in them. Today’s most successful organizations understand this link between having a productive workforce and a great working environment. Think about Google or any of today’s...

Are you a Business Analyst? you'll be dramatically needed

Are you a Business Analyst? you’ll be dramatically needed

September 5, 2019

A business analyst is a professional who analyzes how an organization operates by conducting research and interpreting data. By using the information gathered from research, a business analyst then develops a program for improving existing practices and processes. The goal of conducting a business process analysis is to improve efficiency, identifying and creating solutions to existing problems, and helping the...

Building a Management Career in Human Resource Management

August 26, 2019

A career in the human resource department can be challenging and rewarding. For some, the opportunity to earn above median salaries can be a strong motivation. While others, the opportunity to work closely with people in the workforce is what drives them to start a career in human resource management. But a job in the human resources department has its...

Information Technology and ITIL in Business Processes

Information Technology and ITIL in Business Processes

August 18, 2019

A common misconception associated with information technology is that these are the people we call whenever we have a problem with any computer-related issue. This definition is something condescending. It severely downplays the importance of the role that I.T. information technology plays in today’s digital world. The information technology sector goes beyond fixing your home’s or office’s computer or internet...

Roles and Functions of Human Resource Management

Roles and Functions of Human Resource Management

August 5, 2019

Human resource management (HRM) involves the management of an organization’s workforce to achieve business objectives. This includes fulfilling the organization’s staffing needs and maintaining ideal workplace conditions. The HR department accomplishes this by utilizing HR strategies and procedures that focus on the organization’s personnel. To achieve its objectives, human resource management uses several disciplines, including psychology, business management, analytics, and...

Strategic Importance of a Marketing Strategy in Business Operations

Strategic Importance of a Marketing Strategy in Business Operations

August 4, 2019

A marketing strategy is the sum of all marketing goals and objectives executed in a single comprehensive plan. An effective marketing strategy is based on extensive marketing research. Marketing strategies are developed to promote a company’s products and services. Marketing strategies are performed to help the company realize its optimum profit potential and ensure the viability of the business. A...

Basic Principles of Project Management

Basic Principles of Project Management

July 24, 2019

Project management, as defined by Wikipedia is “the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria.” Project management encompasses a set of activities designed to ensure the successful implementation of a project. It involves the use of several principles, policies, and procedures that are intended to...