Why Employer Branding Is Important for Your Company’s Hiring Success?

January 6, 2020

Branding is often associated with the marketing side. Your company logo and brand messaging give people an in-depth look into what your company is all about. While delivering the right message for your marketing efforts is the focus of company branding, the recruiting benefits of branding are neglected. The strategies for recruiting candidates and retaining employees have changed over the...

SWOT VS PEST Analysis

SWOT VS PEST Analysis

October 20, 2019

SWOT Analysis Versus PEST Analysis – Marketing Strategy Made Simpler Investing in the Future with SWOT and PEST Analysis SWOT Analysis and PEST Analysis – Effective Planning Tools for Business SWOT Vs PEST Analysis – Which is Better? SWOT and PEST analysis are simple business tools that can help you develop targeted marketing strategies to grow your business. Although both...

Improve Business Profits with these Marketing Management Tips and Strategies

Improve Business Profits with these Marketing Management Tips and Strategies

October 9, 2019

The success of any business often depends on its marketing strategies. Moreover, in the core of any marketing strategy, is a marketing management team that orchestrates all marketing activities. A marketing manager is involved in the planning and implementation of programs that include branding, product development, promotion, customer relationship that are geared towards achieving the organization’s objectives. Why is Marketing...

Strategic Importance of a Marketing Strategy in Business Operations

Strategic Importance of a Marketing Strategy in Business Operations

August 4, 2019

A marketing strategy is the sum of all marketing goals and objectives executed in a single comprehensive plan. An effective marketing strategy is based on extensive marketing research. Marketing strategies are developed to promote a company’s products and services. Marketing strategies are performed to help the company realize its optimum profit potential and ensure the viability of the business. A...