What is the Employer Brand?

It is the organization’s communicated identity to both potential and current employees. It encompasses an organization’s mission, values, culture and personality. A positive employer brand coins a good message about the organization as an excellent employer with a great place for work.


  • To attract new recruitment candidates.
  • To attract passive candidates (candidates who have positive employment records and who are satisfied and successful with their current employer).
  • To increase retention ratio of current employees.
  • To improve perception about the organization in the market.
  • To reduce recruitment advertisement expenses.


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