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Associate CMMP

Associate Certified Marketing Management Professional

(Associate CMMP®) Training Course

IIMP® accredited Associate CMMP® is an introductory level international certification designed to address the needs of professional development of individuals who know about the marketing discipline but are new to the field of study. It is an entry level certification for students of marketing and those professionals belonging to disciplines outside of marketing. Ideally it is meant for marketing students pursuing a two- or four-year marketing degree, Account Officers, Marketing Associates, Client Service Representatives, Assistants to Marketing Officers, Territory Officers, Sales Officers and Call Center Officers etc. This certification can also provide a valuable foundation in marketing to non-marketing professionals like Engineers, Pharmacists, Lawyers, SME Entrepreneurs and Educators etc. Professionals who demonstrate their understanding of this fundamental level will be awarded with an international certification title.

Course Objective

IIMP® has developed the Certified Marketing Management Professional (CMMP®) designation with the aid of senior marketing professionals from 192 countries. Obtaining an IIMP® designation will provide benefits to marketing practitioners on an individual and organizational level to improve marketing efficiency based on the internationally recognized best practices.

Targeted Audience

Marketing students pursuing Marketing Degrees, Account Officers, Marketing Associates, Client Service Representatives, Marketing Officers and Assistants, Territory Officers, Sales Officers and Customer Services Representatives. Non-marketing professionals such as Engineers, Pharmacists, Lawyers, SME Entrepreneurs and Educators etc. can also benefit from this program.

Course Pre-requisite

Candidates interested in the Associate CMMP® program are preferred to have undertaken foundation courses in marketing and management. Candidates looking to be enrolled for the program are required to pay 100$ (375 SAR) for screening process by the IIMP®. Documents required for screening are:

  1. Updated Resume
  2. Recent Academic Transcript (with grades)
  3. Employer Recommendation Letter (if available)

The IIMP® will then provide candidates with the approval or otherwise within a period not exceeding 10 days.

Delivery Method

Throughout the program, candidates will participate and complete all training courses which include workshops and projects relevant to the use of CMMP® handbook. The program is designed to aid candidates in demonstrating their competencies in the introductory areas of marketing management and practical use of the CMMP® handbook.

Exam Format

The exam will use a mixture of descriptive questions and MCQs. The duration of the exam will be 2 hours. Venue will be determined with candidates later.

  1. Professional Proficiencies – 15 Points
    1. Part 1: Descriptive Questions (2)
    2. Part 2: MCQs (10)
  2. Introduction to Marketing – 15 Points
    1. Part 1: Descriptive Questions (2)
    2. Part 2: MCQs (10)
  3. Customer Relationship Management Marketing – 20 Points
    1. Part 1: Descriptive Questions (2)
    2. Part 2: MCQs (15)
  4. Integrated Marketing Communications – 20 Points
    1. Part 1: Descriptive Questions (2)
    2. Part 2: MCQs (15)
  5. Marketing Channels Management – 15 Points
    1. Part 1: Descriptive Questions (2)
    2. Part 2: MCQs (10)
  6. Corporate Social Responsibility – 15 Points
    1. Part 1: Descriptive Questions (2)
    2. Part 2: MCQs (10)

 

Grade Points Percentage Equivalency
Upper High Distinction 90–100%
High Distinction 80–89%
Distinction 70–79%
Passed/Qualified 60–69%
Repeat 0–59%

Do you prefer a personalized learning experience? You can customize your course to suit your training needs, by having:

  • Training assessment before start
  • Tailored curriculum
  • Focus on work cases
  • Start from Any Date
  • Flexibility in scheduling
  • and more..

Click here to read about our customized training services.

PMP® Training Course Outline

Introduction

  • What is a Project?
  • What is Project Management?
  • Portfolio & Program Management
  • Project Management Office (PMO)

Project Lifecycle and Organization

  • The Project Lifecycle
  • Project Stakeholders
  • Organization Structure Types

Project Management Processes

  • Project Management Processes Interactions
  • Project Management Process Groups
  • Project Management Process Mapping

Read more at Project Management Professional (PMP)®

For more information about Human Resources Development Fund «HRDF» conditions of Professional Certification Program, click here

Associate CMMP® is a registered mark of the International Institute of Marketing Professionals (IIMP)


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