Certified Digital Marketing Professional

Certified Digital Marketing Professional Training Course

5 Days Instructor Led Course | 30 PDUs

Course Objective

In this course, you will gain the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you know the tools and skills needed to create a cohesive, effective online strategy.

Targeted Audience

This certification is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

Delivery Method

• Instructor-led, 5-Days intensive program
• Group workshops or lectures from experts with both theoretical and real-life experience of digital marketing.
• Material is in English language
• Discussion will be mixed between English & Arabic

Exam Format

This 3-hour computer-based examination is comprised of 200 multiple-choice questions. To pass the examination, participants must achieve minimum 60% overall score. The exam consists of closed-ended questions in the following format:

• Multiple choice.
• True/false.
• Drag and Drop.
• Hot spot questions.

1. Introduction to Digital Marketing
2. Search Marketing: SEO
3. Search Marketing: PPC
4. Digital Display Advertising (DDA)
5. Email Marketing
6. Social Media Marketing (Part 1)
7. Social Media Marketing (Part 2)
8. Mobile Marketing
9. Analytics
10. Strategy & Planning