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Vision and mission are things that every organization should have. It describes and defines the main work scope of the organization. The vision statement and mission statement are often confused, and many companies use the terms interchangeably. However, they each have different purposes. In this ar...
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Branding is often associated with the marketing side. Your company logo and brand messaging give people an in-depth look into what your company is all about. While delivering the right message for your marketing efforts is the focus of company branding, the recruiting benefits of branding are neglec...
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The expansion of companies and the never-ending change in business demands have forced organizations worldwide to transition from a traditional operational management approach to more of a project management approach. Which in return meant the need to handle more projects both small and large, along...
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